✍🏼 Currently designing user experiences and banking products at DBS Design.
Selected works
Design System
A web design system to streamline the pre-login personal banking experience
Banking can be daunting for the everyday user, especially when the web user journey is painfully disjointed. Working with a Singaporean multinational bank, our goal was to declutter and streamline the experience.
Design System
A web design system to refresh an airline’s web presence
When the iconic Singaporean low-cost airline needed a brand refresh, we looked into building a new design system for their flight booking and non-booking web experiences.
App prototype design
Redesigning the typical outpatient care experience
A healthcare app prototype aimed at better medical appointment booking, the project goal was to create a more streamlined start-of-care (SOC) flow, and reduced wait time for patients.
Microsite design
A different online experience for student recruitment
Anchored around the idea that everyone has a power of Design, this gamified quiz was created to help potential SUTD students discover the different undergraduate programmes.
Website design
Creating a B2B video content library
An easy stock footage website, created for BBC sales representatives to use during sales pitch, and for their potential clients to use as stock library for browsing videos to purchase.
Information design
Visualising a work of fiction
Conceived with the intention to stretch the boundaries of information design, this project uncovers the hidden patterns of a written word novel by translating its story into ‘hard’ data (without spoiling the plot).
If you’d like to explore a project or a collaboration with me, let's grab a cuppa!